Search Results for: data

  • Ten Trends for A New Year

    This year promises to be an interesting – if not exciting – one for marketers. A robust economy, low unemployment, and low interest rates are driving

  • PRC Rips USPS for Advertising Language

    The U.S. Postal Service was castigated for advertising its operational standards as a “commitment” in a strongly worded decision by the Postal Rate Commission.

  • Publishers’ Co-op Marketing Database Reaches 44 Million Subscribers

    CircBase, the publishers’ co-op database run by Experian Direct Tech, Orange, CA and Nottingham, UK, now consists of 44 million subscribers and 162 publications.

  • Short Cuts

    The Sportsman’s Guide has formed a business agreement with digital printing and imaging company Banta Digital Group, Minneapolis, to help publish it catalog

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  • Kids-Off-Lists Bill Reintroduced For Third Time

    Legislation has been reintroduced by Rep. Robert Franks (R-NJ) that would prohibit list companies from distributing personal information about children

  • Telemarketing Bills Are Introduced In Texas

    Two identical telemarketing bills have been introduced in the Texas House and Senate. The measures address several aspects of telephone soliciting. Most

  • Five New House Bills Highlight Privacy Concerns

    Legislation potentially prohibiting direct marketers, list compilers, financial institutions, credit grantors, state and local authorities from disclosing

  • Short Cuts

    Shop At Home Inc., Nashville, TN, said its TV-shopping network set a new daily sales record on Sunday. The network posted $1.434 million in call-in sales,

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  • Revenue, Income Up for Acxiom

    Acxiom Corporation, Conway, AR, had third-quarter revenue of $187.9 million, a 28% increase from $147.9 million in third-quarter 1998. Net earnings for

  • PRC to Put Off Broad Look at USPS Global Activity

    The Postal Rate Commission has temporarily shelved an examination of the U.S. Postal Service’s entire global operations–a survey requested by United