Search Results for: data

Walking home from dinner one hot night this summer, the beau and I noticed an interesting sight in the Boston skies. A cluster of dirigibles hovered in

If you need to find new customers to meet your business’ goals, you probably have a mental picture of the sales plan or forecast you need to guide your

When you’re a small supermarket chain with only 1.5% of the market, rapid growth is difficult to achieve. If your home market is limited to your country’s

The real money in e-commerce may not be in sales but customer service savingsAs American industry has grown, companies increasingly have become separated

I’m often asked if modeling works as well for business-to business marketers as it does for their consumer counterparts.The genesis of this question is

B-to-B E-Mail Marketing may mean returns of gold, but marketers are still uncovering the tools to prospectBUSINESSES SELLING to business people now know

About 71% of call centers are using technologies more advanced than basic telephone switches and automated call distributors to manage and track productivity,

Atlanta-based CompuCredit Corp. is tapping the $54 million raised in a recent IPO to expand its database-driven outbound telemarketing efforts.CompuCredit

Telemarketers usually use databases to enhance the quality of their calls by projecting likelihood of response among a given file, or customizing offers.

A potentially nasty dispute has broken out between the British and American DM industries over the exact terms of the European Union’s new data protection