Search Results for: data

The National Association of Attorneys General (NAAG) will keep up the pressure on unscrupulous direct-mailers once federal legislation begins this year.”We’ve

Spring Break is a big deal for Florida and MTV, but sunscreen marketers thrive instead on the constant reminders of nervous parents: “Don’t go out without

Ha-Lo Industries, Inc. is “e-transforming.”The company last month announced an “aggressive new strategic platform to extend promo products marketing and

Toronto-based MDC Corp. acquired a 70-percent stake in marketing communications shop Fletcher Martin Associates, Atlanta, for $2.3 million in cash and

Brand advertising doesn’t have to exist in an accountability-free vacuum. According to panelists at a National Center for Database Marketing session in

One of the earliest database applications was the modeling of ZIP code data for use in customer acquisition promotions, direct mail or telemarketing.

In some circles, Dan Snyder may be better known for buying the Washington Redskins than he is for masterminding Snyder Communications Inc. The Bethesda,

In the fast-paced, competitive world of high-technology marketing, companies need to find an extra edge to maintain high growth rates.Citrix Systems,

Lutheran Brotherhood, which provides a variety of services to Lutherans, has turned to attitudinal research to enhance its marketing efforts.In the past,

volvo Cars of North America is using the Web as the primary lead generation medium for the launch of two new car models.Prospects can visit two Volvo