Search Results for: data

  • Brooklyn Union Powers Up: Online e-BRCs help energy supplier generate new leads

    brooklyn Union has found a major new lead-generation tool – an online business reply card connected to its Web site. Web responses accounted for 10% of

  • REGULATORY: Trans Union Wins Stay of FTC Order

    The Federal Trade Commission has stayed the enforcement of a Feb. 10 order against PerformanceData, the target marketing division of Chicago-based Trans

  • Utah Stops Selling Motor Vehicle Data Today

    Utah, today, becomes the first state to prohibit the sale of its motor vehicle lists since the U.S. Supreme Court. affirmed the five-year-old federal

  • SWING SET

    Independent voters are increasingly important to politicians, but it takes good data mining skills to reach them.A generation ago, reaching out to independent

  • Opt-out Option

    New bill requires financial institutions to obtain customer permission to share dataBanks and financial institutions would be prohibited from sharing

  • Turning Up the Volume With AOL

    myPlay.com Inc., which customizes banner ads and e-mail for recording companies, has signed a co-branding deal with America Online, expanding its reach

  • Ice Storm

    Mailing list brokers are not comfortable working with e-mail service providers – and the feeling is mutual. Their differences came out last month during

  • Comeback Kid

    egghead, which closed its last retail store three years ago, has revitalized itself as dot-com company. The Menlo Park, CA-based firm posted sales of

  • Death and the Mailing

    It’s often said there are two things in life that can’t be avoided: death and taxes. But a third inevitable item also should be added to that list: direct

  • United We Stand

    independent bookstores, which have been slowly losing ground to retail store chains and online sellers like Amazon.com, will soon be able to fight back.