Search Results for: data

There’s two things you can do when no one wants to hear what you have to say: shut up or change the subject.Wykle Research went for the second option

The polls are closed and the results are in: Telemarketing automation is winning by a landslide for the Republican Party of Minnesota.The predictive dialing

Welcome to 2000, where yesterday’s buzzwords are today’s corporate tactics. Or are they?Take the idea of marketing strategies involving customization.

DATA COMPILERS suffered a major defeat in January when the U.S. Supreme Court unanimously upheld the Driver’s Privacy Protection Act of 1994 (DPPA). In

One hopes they remembered to get a receipt. Sen. Richard Shelby (R-AL), who sponsored legislation restricting the use of vehicle data for marketing purposes,

A recent infusion of $18.9 million signaled the green light for fine art publisher and direct marketer Atelier to move forward with plans to expand its

Reaction ranged from disgust to outrage in January when the U.S. Postal Service said it would seek up to double-digit hikes for some commercial mail starting

Online promos get better mileage when they’re connected to offline traffic and sales. E-stakes, Chicago, links on-pack gamepieces to Web promos on a brand’s

Gruppo, Levey Holding Co., and Madison Dearborn Partners, a Chicago-based private equity investment firm, have launched a $100 million specialty private

The Electronic Privacy Information Center, a Washington, DC, privacy advocacy and research group, plans to file a complaint with the Federal Trade Commission