Search Results for: data

When I read “Panning for Gold: Building the Right Database System Is Essential to Getting the Big Payoff” in the November issue of 1to1, it raised a question

The e-customer, a savvy target who demands speed of delivery, quality, and who is able to comparison shop easily, is here. And any company that does not

Troubled by falling response and lower remit rates, publishers are turning from agents and going direct to the consumerPublishers have taken on a new

InfoUSA.com, the Foster City, CA-based online provider of business, consumer and directory information, has teamed with Finland’s Nokia, a mobile phone

With a new customer database system and highly personalized communications, Thomson Holidays is aiming to make its customer relationships last a lot longer

Voice over Internet protocol (VoIP) – the ability to talk to a customer service rep through your computer without having to make a telephone call – is

Think Marlboro. Think rugged cowboys. Think big, blue, open skies. Think Unlimited magazine.The brand’s corporate parent, Philip Morris USA, is one of

Whether or not you like their cuisine, you have to agree that Burger King is right about one thing: Food is definitely a category where people want it

The firm plans a demographic study to see who shops by catalog and who prefers the WebThe Bombay Co., a marketer of 19th-century furniture reproductions,

Not all the members of the Association for Interactive Media’s Council for Responsible E-mail were 100% behind the resolutions that passed on Monday.