Search Results for: data

STAR INSURANCE Wondering how to avoid signing a celebrity endorser who’s going to be all washed up by the time your campaign rolls out? E-Poll, Encino,

M&M GOES GLOBAL Hackettstown, NJ-based Masterfoods USA’s M&M brand this month flips the switch on the largest marketing campaign in its 61-year history,

The Federal Trade Commission is following through on its promise to protect consumer privacy (January PROMO). We believe that the focus should be on misuse

New Lists Workbench The 357,129 active subscribers to this magazine employ a hands-on approach to designing and remodeling their homes. Nine in 10 names

ROUND-REEL TAPE, once the preferred way of shipping mailing lists, may be about to go the way of the dinosaur. Plano, TX service bureau Electronic Data

Feb. 6, 2002 A recently introduced bill would make Oklahoma the first state to prohibit telemarketers from making calls to consumers. HB-2837 would ban

INTERNATIONAL ADDRESSES used to represent only small segments of many organizations’ databases. That’s all changed, thanks to the Internet and the globalization

EVEN WITH THE AMOUNT OF DATA and technology available today, there continues to be a lack of understanding about segmentation. A variety of approaches

Online marketing services provider e-centives Inc. has completed its acquisition of BrightStreet Inc., a developer of promotional and data tracking technologies, for an undisclosed sum.

PRIMEDIA Consumer Media has consolidated management of its consumer lists with Direct Media Inc. The appointment takes effect April 1. The files include