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New Lists Netexec@work A list created and maintained by the Network Executive Research Center, a West Coast research and data-source compiler for the

Cisco Systems has abandoned postal mail in favor of e-mail in its marketing of a big-ticket networking system, saving money in the process. The effort

WITH THE AVAILABILITY of more advanced technologies for database marketing in recent years, it’s become easy to lose sight of the basics. What do you

MONDAY, JUNE 17 KEYNOTE ADDRESS 9:15 AM – 10:00 AM John E. Potter, Postmaster General and CEO, U.S. Postal Service 10:15 AM – 11:10 AM CONCURRENT SESSIONS

E-MAIL use is becoming more profitable. The average amount of revenue generated from an online buyer grew from $168 in 2001 to $208 in 2002, while the

Naviant has chosen Lighthouse List Co. to manage its 33-million name Data One postal file. There is a 3 million monthly hotline.

Naviant has chosen Lighthouse List Co. to manage its 33-million name Data One postal file. There is a 3-million name monthly hotline. Data One is an e-mail

Five former database marketing executives at the now-defunct Fingerhut catalog have formed database marketing services company Decision Intelligence Inc.

The European Parliament has ratified a compromise data protection directive that limits the ability of law enforcement agencies of its 15-member nations

Chemical Engineering Venture Direct Worldwide is offering the active subscriber file of Chemical Engineering. The list includes 73,411 paid U.S. subscribers,