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ParadyszMatera is offering free access to a version of its MarketRelevance product. The proprietary, Web-based product captures and tracks more than 25,000

Sales of ad specialties either fell for the first time in four decades last year, or were one of the few advertising media to rise during the year, depending

The House of Representatives is considering a law to form a child-safe domain name for Web sites under the U.S. country code (.us). The format would be

Grocery shoppers continue to take their shopping carts elsewhere, according to Channel Blurring, a new study released in May by New York City-based ACNielsen.

The recession was supposed to be a boon to coupon spending. Faced with reduced consumer consumption, marketers would return to the tried-and-true coupon

Sponsorship spending rose only 6.9 percent to $9.3 billion in 2001 as the economic slump put deals on hold. North American sponsorship rights fees grew

The economic slowdown proved to be the best and worst of times for marketing research companies. Although advertising and promotion budgets were reduced

Government officials and activists are fanning the fire under tobacco marketing again. The struggle will play out over the next few years in court, in

2002 Rank Agency/Primary Services 2001 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 National Tour, Inc. Rancho Santa Margarita, CA Johnny

Spending on games, contests, and sweepstakes rose 10 percent to $1.65 billion in 2001, according to PROMO estimates. The year’s biggest news the indictment