Search Results for: data

Promotional Products Association International, Irving, TX, bestows its annual Golden Pyramid Awards on campaigns whose use of premiums best relate to

Meanwhile, Sunnyvale, CA-based Yahoo, Inc.’s decision to alter existing privacy policies created a stir among the Internet portal’s registered users after

It was supposed to be heady times for the coupon. With the U.S. economy stuck in a recession, retailer sales stalling, and consumers looking to pinch

There’s a reason why plastic gift cards aren’t recyclable: They carry entire computer systems along with them. OK, not really. But now that the migration

Who says it’s unhealthy to have a sweet tooth? The candy aisle is thriving, bustling with activity, and swelling with new tenants. Over the last 15 years,

Brown Shoe Co., building on a program launched in 2001, will send 1.1 million postcards to its Naturalizer footwear customers this year at a cost of $300,000.

Inforonics’ Life Sciences division is spending some $200,000 on mail, direct response space ads and outbound telemarketing to generate leads for its new

IT’S A SIMPLE FACT: Great direct marketing and CRM programs don’t happen by accident. They’re the products of insights that target relevant messages to

THANKS TO a predictive model generated from a gutted and rebuilt customer database, The Parable Group garnered an impressive 31.9% response rate for a

Naviant has acquired SweepsClub.com, an online performance-based marketing company, for an undisclosed sum.