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BREWING PARTNERSHIPS The Pabst Brewing Co., San Antonio, TX, is seeking marketing, promotion, special event, and merchandising proposals for May-September

I’m sitting behind the glass watching the opening moments of a focus group in Tokyo. Eight Jack Daniel’s drinkers sit around a table, and I’ve come thousands

Loyalty is shifting among packaged goods. While some brands have halted or revamped their own high-profile loyalty programs, auction-based promotions

CONSUMER FIRMS are more likely to invest in database personnel and their systems, but business-to-business companies are gearing up to spend more on marketing

Voters in North Dakota overwhelmingly rejected a law last month that allowed banks to sell customer information without written permission. It’s surprising

ALL IT A HOLDOVER from his musical career, but Ron Altbach knows how to grab a listener’s attention. The attendees at a recent investment breakfast were

ONE COULD SAY that Sovereign Bancorp Inc. went the adoption route to grow its financial family. The Wyomissing, PA-based retail bank has completed 24

June 11, 2002 Federated Department Stores agreed to sell major assets of its Fingerhut Cos. subsidiary to Fingerhut’s former owner, Ted Deikel. Along

A REVAMPED MARKETING FOCUS and a series of customer contact strategies is paying off for Noble House Hotels and Resorts. In the fourth quarter of 2001,

L90 Inc. has purchased DoubleClick’s North American Media business for $9.4 million in cash and stock, and possible an additional $6 million if certain performance conditions are met.