Search Results for: data

The Federation of European Direct Marketing (FEDMA) has released a “Code of Conduct for Electronic Commerce” aimed at shoring up trust between consumers

KnowledgeBase Marketing Inc., a Richardson, TX, is opening a division to support list brokers. The division will focus on selling AmeriLINK Consumer Data,

The Federal Trade Commission is seeking industry advice on how the tough new financial privacy rules it adopted three months ago should apply to financial

Cannondale study sees some light at the end of the inefficiency tunnel.Can’t live with it, can’t live without it” has long been the attitude of packaged

Sampling provides a morsel of brand experience along with a taste of the product.There’s something about a cup of Starbucks coffee that a little old lady

Worldcom, Toysmart.com run afoul of Big Government.Attorneys general in seven states have filed suit against WorldCom (formerly MCI WorldCom) for deceptive

They beep, they buzz, they ring, they vibrate – everywhere . . . in restaurants, board rooms, and movie theaters; in planes, trains, and automobiles,

Increasingly clever promotions don’t always increase the ROI. The bigger payoff lies in a closed-loop, enterprise-wide approach to consumer targeting.Brand

Marketers are slowly – but not always surely – beginning to understand African-Americans.Like many of their peers, the marketers at Dr Pepper were looking

Kraft Foods visits African-Americans at home to help grocers reach them in stores.When Kraft Foods wanted to define the “essence of Mom” among African-Americans,