Search Results for: data

From taxes to privacy, DMers face daunting legal issues The direct marketing industry is now confronting the typical melange of legislative and regulatory

What if we got it all right? What if we’ve finally created the tools and procedures necessary to manage and develop a direct marketing business? I think

DMers move closer to one-to-one marketing thanks to on-demand printing technology While media pundits have been focused on the Web, a quiet revolution

Allconnect.com expands inbound staff to field lead generation contacts To support a nationwide lead generation program targeting 43 million U.S. households

A broker tells a cautionary tale about animal wear and the search for list results This is an article about list recommendations, in story form. The characters

Manufacturer’s salespeople plug into a unified data source In a bid to enhance customer service, Cutler-Hammer, a Pittsburgh-based manufacturer of electrical

Reflect.com offers customized cosmetics It used to be if a woman didn’t like the shade of lipstick she’d bought, her only options were to buy a different

In an ideal world, we’d all like to think that the sales or service associates in our customer contact centers are shining examples of all your company

California Passes Privacy Bill A watered-down version of a bill establishing California as the first state in the nation to adopt European-style privacy

The DMA’s library expands to become a total resource for the industry Ann Zeller, vice president of information and special projects, laughs when she