Search Results for: data

  • Letters to the Editor

    Re: Loose Cannon: No Shortcomings in Industry Shorthand, DIRECT Newsline, Oct. 14. I have heard marketers use “remote selling” as another term for mail

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  • AccuData Creates List Management Division

    AccuData American has launched a list management division to oversee compiled files. The firm is currently managing five lists: Farm Market iD (2.4 million),

  • New Product and Service

    Yesmail Network has been enhanced. More than 700 offline data elements have been added to Yesmail

  • New Products & Services

    Yesmail Network has been enhanced. More than 700 offline data elements have been added to Yesmail

  • Loose Cannon: No Shortcomings in Industry Shorthand

    Had a good-natured debate recently with one of our editors about the phrase “data-based marketing.” Normally I hate most neologisms, but there is a very

  • DIRECT Listline

    Casino Players Postal & E-Mail Dunhill International List Co. Inc. is offering this new file of 956,029 records, with 161,796 opt-in e-mail addresses

  • DIRECT Listline

    Casino Players Postal & E-Mail Dunhill International List Co. Inc. is offering this new file of 956,029 records, with 161,796 opt-in e-mail addresses

  • InfoUSA to Acquire ClickAction for $4.1 Million

    InfoUSA will acquire ClickAction Inc., an -email marketing products and services provider for up to $4.1 million.

  • FTC SETTLES STUDENT DATA DISPUTE

    The Federal Trade Commission settled charges against two companies that sold high-school student data to marketers, even though the firms told consumers

  • DIRECT Listline

    NationsBest Do-it-Yourself Female Decorators These are 7.8 million women who like to shop with decorating in mind. They have household incomes of $50,000+.