Search Results for: data

I couldn’t agree more with one of your readers (David Juhl) who recently commented on our company’s

Direct marketers are an optimistic bunch. But while optimism can work wonders in a scary economy, some practices may need a face lift, according to “father

In an effort to better track performance, beginning next spring the Postal Service will require airline transportation carriers to scan mail from the

Equifax Inc. has purchased consumer credit files, and related customer accounts, from CBC Companies Inc. for $95 million in cash. The data files include

Market research is getting a personal touch. While surveys and focus groups continue to offer the meat-and-potatoes that marketers need, many brands are

On one hand, DMers have tremendous opportunities presented by the Internet and emerging technologies. On the other, they have a less-than-healthy economic

The turbulent year hasn’t made direct marketers barricade their borders completely, but it has made them rethink initiatives to foreign shores. Everyone

Unlike Superman or Wonder Woman, Batman doesn’t have special powers. Still, many consider the Dark Knight to be one of the great superheroes, if not perhaps

RedEnvelope has been engaged in search engine marketing for only about a year but it is already one of the savviest companies out there. The San Francisco-based

My company is currently involved in a database project for an automotive client that needs to select customers and prospects who live within a given radius