Search Results for: data
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Expiring FCRA Provisions Heat Up Privacy Debate
State preemption provisions for the Fair Credit Reporting Act are set to expire in January 2004. If allowed to lapse, state and local politicians could potentially set up tens of thousands of different regulations governing the collection and dissemination of consumer credit information.
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World Publications Taps ALC for 12 Magazine Files
World Publications has chosen ALC Data Management to manage its 12 lifestyle and travel magazine files. The files include Sport Fishing with 138,000 subscribers
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Letters to the Editor
Re: Loose Cannon: The DOD’s Database–Big Brother or Boondoggle? DIRECT Newsline, Dec. 2. You hit the nail on the head with this one. We in the credit
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Traveling Companions
When the 2002 Winter Olympics in Salt Lake City ended, Utah ski resort managers feared business might suffer if the public thought the area was still
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Agencies
Who is Laurie Cairns?
Promotions lawyers are hunting for evidence to overturn a patent that could cost marketers millions of dollars to run on-pack/online instant-win sweepstakes.
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Conversation Pieces
This is getting personal. Interactive marketing has evolved towards the kind of one-to-one conversation that marketers covet a real interaction between
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Ranks and File
Image, schmimage. It’s experience that builds brand loyalty. So says Wunderman, whose Brand Experience Scorecard ranks brands on users’ experience, not
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Agencies
DIRECT listline
NEW LISTS Oxmoor House This file names Oxmoor House Internet book buyers at their postal addresses. Those listed bought books online from the publishing
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Agencies
News briefs from Directmag.com
Nov. 12, 2002 Viking Office Products has entered the Portuguese market. The new business, which is targeted to the small-to-medium-sized companies, is