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While the dearth of data and do-not-call restrictions have teemed up to damp outbound telemarketing activity, Mass Marketing Insurance Group has managed

Online couponing firm CoolSavings Inc has purchased the Targeted Marketing Services (TMS) business of Alliance Data Systems. The purchase includes TMS’

In the ultimate celebrity challenge, Xbox Live subscribers can win a chance to compete against some of today’s hottest stars. Microsoft Corp. launched

Housewares retailer Bed, Bath & Beyond has teamed with Inspired House magazine for a national sweeps that will award a shopping spree and consultation

List company Worldata is considering legal action against a firm in Panama that calls itself World Data Corp., including a possible trademark infringement

DoubleClick’s latest Ad Serving Trend report showed that rich media usage grew to nearly 40% of all ads served in the DoubleClick system, a 60% increase

Rx Drug Users This 155.6 million record file of users of commonly prescribed medications features names from the MEDBASE 200 Masterfile. The source of

INFORMATION RESOURCES INC.: named Scott W. Klein president-CEO of the Chicago-based data firm. Klein had been president of Electronic Data Systems Corp.’s

Online direct marketing for advertisers seems so easy

Last week I presented the first half of a tarot card reading Joanna, a staff psychic at New Orleans-based Bottom of the Cup Tea Room, did on behalf of