Search Results for: data

The Federal Trade Commission issued a warning Thursday that consumers may receive fraudulent e-mails claiming to be from regulations.gov, a government

Over 10,000 visitors attended the International Direct Marketing Fair in London last week. The show featured 249 exhibitors, many of whom were upbeat

Brian Freschi, currently president of Quebecor World’s Retail and Sunday Magazine Group will also assume responsibility for the company’s U.S. Catalog

Yields are down. Data is non-responsive. Legal repercussions for sending commercial email are much stiffer than in the past.

The makers of Jose Cuervo have offered the city of Los Angeles $1 million to place the words “Cuervo Nation” beneath the city’s best-known landmark, the

Always Something Brilliant There are 40,583 last-12-month buyers in this file. The average sale is $55. The source is direct mail. Selections: Last-six-month

A preliminary effort is underway to develop a response rate study for promotion tactics. Such metrics have long been sought after by agencies and brands

A preliminary effort is underway to develop a response rate study for promotion tactics. Such metrics have long been sought after by agencies and brands

FedEx is enticing online users through a sweeps and instant win game. When consumers register at the site (www.fedex.com), or return for more visits,

Shar Music Products ALC Data Management has been named manager of the Shar Music Products buyers list. The file, new to the market, includes the names