Search Results for: data
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Online Surveys and the Reg Path: A Successful New Media for Lead Generation
The email marketing world has had to grapple with the dramatic changes in the past 12 months, with clients, legislators and consumers all reacting strongly to the impact of spam.
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List and Database News
Mercy Home For Boys & Girls Mokrynski Associates Inc. has won management rights to the Mercy Home for Boys and Girls active donor file. It lists 159,180
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Merkle Adds Hiyama to Fundraising Services Group
Merkle has tapped Roger Himaya to be vices president of its client management services group. In his new job, Himaya will develop data0driven fundraiser
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IRI Eyes Real-Time Data: Live from the IRI CPG Summit
Information Resources, Inc. will begin providing real-time, SKU-level sales data by year-end. Packaged goods companies can use the retailer-specific scanner
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Wal-Mart Tests RFID in Dallas: Live from the IRI CPG Summit
Wal-Mart Stores has signed up 138 manufacturers and expects more to join its test of radio-frequency ID tags (RFID) beginning in January 2005 in 150 Dallas-area
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The Batman Toys Interactive with TV Series: Toy Fair
A child sitting in a TV room watching The Batman new animated series will find the Batman action figure he’s playing with come to life as digital data
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Moore Medical Receives Acquisition Solicitation from Clinical Data
Moore Medical Corp. confirmed that it has received a letter from Clinical Data Inc. stating Clinical Data
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Agencies
Harrah’s Drops $20 Million on Treasure Hunt Promo
Harrah Entertainment, Inc. is replaying a successful promotion next month where winners dig in the Las Vegas desert to find $1 million. The casino operator
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Agencies
Premiere Phones In Oscar Sweeps
Premiere Magazine is this month hosting an Oscar-themed text-message sweepstakes, a first for the movie monthly. Academy Award winners picked via cell
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FCC Weighs In on Internet-based Communications: 4As Conference
The Federal Communications Commission last week began a major effort to promote the development of more Internet-based voice services. The FCC adopted