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ACCORDING TO 2000 CENSUS DATA, there are 12.3 million Hispanic-Americans under the age of 17 the largest youth group of any ethnicity in the U.S. After

While TiVo may have spooked the advertising industry with its ad-skipping capabilities, it has opened a new door for promotion. TiVo’s Showcase component

Spending in 14 promotional tactics grew by an overall 9.7% in 2003, to more than $288.3 billion, up from $262.7 billion, according to research by PROMO

WITH SPAM AT AN ALL-TIME HIGH about 1.3 billion e-mails a day, 62% of the estimated 2.1 billion e-mails sent each day in the U.S. what are the chances

In-store marketing, including P-O-P and retail merchandising, hit $17.6 billion in 2003, up 1.2% from the year before, based on PROMO estimates. For the

Wearied by staff reductions and budget cuts, marketers were a little less willing to take risks last year and under increased pressure to produce. They

Sens. Ron Wyden (D-OR) and Ted Stevens (R-AK) introduced legislation March 4 that would ban the sale or rental of personal information on consumers under

NEW LISTS Yodawobe Golf, Ski Files Yodawobe Inc. is offering lists of registered attendees that it surveyed during golf tournaments and ski resort events.

The four biggest Internet service providers America Online, Earthlink, Microsoft and Yahoo! have filed the first major industry lawsuits under the new

Art Lovers @ E-mail Addresses These 845,000 Web registrants have opted-in to receive information on offers relating to art. Selections: Age, gender, geography,