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New England Modell’s shoppers have a shot at scoring courtside seats for a Boston Celtics game.

Some 257 billion offers totaling more than $320 billion in consumer incentives were made available through free standing insert (FSI) coupons in Sunday newspapers during 2007, a new report found.

Unilever is letting people play with its I Can’t Believe It’s Not Butter brand with a game show style promotion and sweepstakes for a chance to win $1 million.

Engauge, a marketing agency, has acquired StreamRight, a digital technology development firm.

Interactive promotions agency ePrize has promoted Alesya Opelt to vice president of marketing, a new post.

Speaking of successes, it’s time once again to submit your best digital efforts for this year’s Interactive Marketing Awards.

The Internet turned 25 over the weekend. Twenty five years ago last week, Vint Cerf and Robert Kahn got a few computers in their Defense Department research agency to start talking to each other using the TCP/IP protocol. That platform, which had been in development for more than a decade, let small computer networks start talking to each other.

Interactive retailing solutions provider Modiv Media said it will install handheld scanner and promotion devices in 100 New England Stop & Shop supermarkets.

The Direct Marketing Association has modified its DMAChoice program, dropping the $1 online verification fee and allowing consumers to opt out of receiving catalogs on a brand-by-brand basis without cost.

Staples is offering customers coupons in exchange for old staplers and hole-punches.

It’s all part of a recycling program the retailer is running to drive sales of its One-Touch products.