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The Mexico Tourism Board is running a regional text messaging sweepstakes offering weekly chances to win a trip to Mexico.

Ever since Procter & Gamble Productions started shooting episodes of TV longest-running soap opera, “Guiding Light,” in 1955, the company has been in video business

The Quaker Oats Co. is promoting its new Quaker Chewy 90 Calorie Bars with a sweepstakes offering a designer handbag filled with goodies.

Johnson & Johnson is out with an interactive marketing campaign that features social networking elements, online video and a widget to promote its Melt Away Stress adult skincare line.

McDonald’s is testing a new promotional tool to bring people into its restaurants: mobile coupons.

LinkConnector’s new widget technology brings the latest developments in the online world to Affiliate Marketing.

The imminent theatrical release of “Iron Man” from Paramount Pictures and Marvel Entertainment is getting a publicity splash on 7-Eleven Slurpee cups and through a new Slurpee Nation web site.

As part of an effort to rebuild its brand, Starbucks launched a nationwide sampling effort to promote its latest brew, Pike Place Roast, a fresh-brewed coffee the firm hopes will help turnaround sales.

The National Association of Realtors has appointed Response Media to
manage a list of 1.2 million subscribers to Realtor magazine.

April is National Grilled Cheese month and Kraft Singles is paying homage to it with a coupon offer for free cheese.