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Papa John’s is partnering with Paramount Home Entertainment and Lucasfilm Ltd. to support the upcoming DVD release of “Indiana Jones and the Kingdom of the Crystal Skull.”

Procter & Gamble is supporting the launch of the new Downy Total Care fabric enhancer with a series of in-store events with partner Ann Taylor Loft

Taco Bell is jump-starting its second annual anti-hunger fund-raising effort with stars of an MTV reality show doing a cameo appearance at one of the fast food chain’s Los Angeles restaurants next week

Procter & Gamble is supporting the launch of the new Downy Total Care fabric enhancer with a series of in-store events with partner Ann Taylor Loft

This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing

Upromise is improving the financial return to its members with a new paperless eCoupon service that offers face value savings that count toward family college funds

McDonald’s is backing its sponsorship of the upcoming Latin Grammy Awards with a host of promotional activities, including a tour, street parties and a sweepstakes

Consumers looking to save a buck or two are turning more to coupons as incentives, a recent survey found.

In an effort to build a stronger relationship with its customers, Whole Foods Market last week rolled out a new Web site

The Kroger Co. has teamed up with Nestlé Purina to run a contest and TV special that focuses on ways people and pets improve each other’s quality of life