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#21 Best Campaign on a Budget (under $250,000) INSPIRE CHANGE AGENCY: Alcone Marketing CLIENT: Seeds of Change To understand why this promotion worked,

Welcome to the 2008 Promo Sourcebook: It’s stuffed and it’s not your same old Sourcebook. This year, in addition to the extensive lists of promotion agencies

Caribou Coffee Co. has joined the list of companies using Cellfire Inc. to accept mobile coupons in its 443 U.S. retail locations.

While spending on consumer electronics won’t see the same sales jump it did during last holiday season, the sector will still experience year-end growth

(Direct Newsline)—It’s not that Steven Gray wants the country to be suffering economic woes. But for his company’s portfolio of products it isn’t the worst thing in the world

ORVILLE REDENBACHER: is supporting its newest popcorn flavor, Lime & Salt, by teaming up with celebrity party planner Jo Gartin

Coupons were distributed in big numbers last year and shoppers, troubled by economic woes, turned in billions of them, marking the first time in 16 years

What did you expect? There’s an economic downturn. So promotion marketers are trimming their sails, judging by Promo’s 2008 Marketer Trends Survey. Only

The appeal of mobile devices for marketers is unquestionable. They’re everywhere; they’re personalized to one person and so (in theory) highly targetable;

When you were little and had to sneeze, reaching for a magazine could get you a slap on the hand. But millions of newspaper and magazine readers will