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In an effort to boost its breakfast business, Denny’s is offering free Grand Slam Breakfast to customers who visit its restaurants between 6 a.m. and 2 p.m. today.

Consumer e-commerce spending reached $214.4 billion in 2008, reflecting a 7% rate of growth compared to 2007, according to figures from ComScore Inc. That’s down from 20% growth in 2007 and the slowest rate of growth since ComScore began tracking such data in 2001.

Shopper marketing has only recently permeated the marketing mainstream. Its proponents argue that it is an important move away from past adversarial trade

We live in an age of information overload Each day we’re exposed to thousands of communication messages; our media channel options are exploding; and

Back in the early ’50s, when television was starting to eat Hollywood’s lunch in audience numbers, someone thought up the slogan, Movies are better than

I love the article and the information is great: However, I have one question. Where does it address collateral pieces i.e., promotional products the

Conventional wisdom has it that most consumers will limit their spending even after the economy rebounds. But that’s not necessarily the case, judging

Kimberly-Clark’s Kleenex is hitting the road with a 10-city mall tour to build awareness around its latest product, Kleenex Facial Tissue with Lotion.

Church’s Chicken reaching out to younger consumers with a marketing campaign promoting a new Namco Bandai Game video game “Afro Samurai.”

Coupons Inc., a digital coupon provider, has acquired the GroceryIQ software for Apple’s IPhone from its publisher Free State Labs.