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As we have all too often been guilty of saying, it doesn’t take a genius to have predicted that some of the marketing tactics used to promote free trials of nutraceuticals would come under…

Capitalizing on the upcoming sniffling and coughing of millions of cold and flu suffers, Kaz USA, Inc., the manufacturers of humidifiers and thermometers under the Vicks, Honeywell

Direct-mail coupon company Valpak will enter the burgeoning field of daily online deals with substantial discounts available at a new Web site

A client recently told me they wanted 500,000 “Fans” on Facebook by the end of the year. When I asked them why, they just looked at me blankly. When I pushed, they just hemmed and hawed—ending up mumbling something like

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

You may be surprised by who you see in grocery stores these days. Recent studies reveal that approximately a third of the primary shoppers for groceries and household goods are now men

The Jimmy Dean brand is debuting a new line of breakfast items, Jimmy D’s, made with turkey sausage. The campaign is fully integrated

Olay, World Wrestling Entertainment/Burger King, and Jack Morton Worldwide

According to recent numbers from Compete, more than eight out of 10 consumers shop online at least once a week.