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October is National Breast Cancer Awareness Month-a fact that’s hard to miss. Walk into almost any store this month and you’ll be awash in pink products

According to a study from Aberdeen Group, mobile retail platforms have a number of essential elements, including product look-up features and mobile couponing. Retailers are also pointing to reporting and encryption tools as top planned back-end technologies.

Promotional marketing has undergone a seismic shift over the last five years or so. Promotion has siphoned advertising dollars away from traditional media at astounding rates

The “2010 Search Engine Results Page (SERP) Insights Study” from Performics, conducted by ROI Research, includes its fair share of intriguing morsels of information about searchers in the U.S., including the finding that Google is for “experts,” and Yahoo is for “novices.”

Perhaps one of the reasons that we enjoy the Electronic Retailing Association’s (ERA’s) show so much, is that it gave us that kid in a candy store feel. A chief complaint others have about some of…

Revimedia have launched their 2minuteSEO campaign (available at www.2minuteSEO.com), which allows users to check their website’s search engine optimization score in three steps, taking only a couple of minutes.

Mix some Philadelphia Cream Cheese with a few of your favorite ingredients and you could be on your way to winning the Real Women of Philadelphia Recipe

IF YOU STILL THINK not everyone is considering the importance of measurable marketing, talk to my kids. As we frolicked on the beach during a week off

If you’ve been to a conference and gone to a session, chances are you have had this complaint, that the person didn’t share enough useful information. The second complaint is related…

According to research by social media marketing agency Facebook, Vitrue posts incorporating images-including photos and coupons