Search Results for: coupons
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Picking a Winner
Winning may not be everything, but trying to win sure is an undeniable force. Everybody loves a winner, because everybody loves to win. That’s what keeps
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Subway Rides the Blue Line
Subway Sandwiches & Salads broke into the big leagues of kids’ marketing this summer, and its first at-bat was a home run.Subway tapped Nickelodeon’s
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TECHNO PROMO
Ann Raider has a pair of slides in her “Brave New World” presentation that never fails to get her audience to sit up and take notice. The first one says:Today*
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Agencies
Shop and Win
Card patrols bestowed greenbacks on some lucky Kmart shoppers who purchased Expressions From Hallmark cards.From May 30 to June 6, 26 two-person card
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Busytown Goes Mobile
HOLLYWOOD Busytown’s cast of characters have hit the road to open a 20-city interactive tour that is set to land at malls throughout the East and Midwest.This
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100 years of Promotion
If some 21st century Durkheim wanted insight on how Americans lived in this century, he could do worse than visit the Pillsbury archives, Bake-Off division.
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The Good Guys Get Some
The Coupon Information Corp. recently awarded its Gold Medallion to IRS Special Agent Paul Deery and Assistant United States Attorney Paul Sarmousakis,
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Detox for Discounters
What is the worst word in the marketer’s lexicon? To me, it’s “discounting,” a word that is defined as “cutting the price,” but really means “incenting
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Promoters Do It with Less
Never before, it appears, have so many done so much with so much less. That’s the theme that runs through promo’s Annual Report of the Promotion Industry
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The Passages of Life
If you’re a manufacturer of pet care products, what’s the best way to grab additional customers? Would you rather entice someone to switch to your products,