Search Results for: coupons
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What’s Hot and What’s Not
The great majority of consumers continued to cling to coupons, advertising rebounded as a percentage of promotional activity, and account-specific programs
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The Patent Chase Continues
Inter-Act Systems, Inc., Norwalk, CT, has filed a federal lawsuit against Catalina Marketing Corp., St. Petersburg, FL, claiming infringement of eight
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Agencies
Off the Shelf
YEAH, THEY’RE mean all right. There’s Splat the road-kill kat, Lucky the one-footed rabbit, Fi-Do the dalmutation and Boris the mucousaurus (you can imagine
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Agencies
ALL TOGETHER NOW: JIM NOONAN, VICE PRESIDENT, COMMUNICATIONS
This summer’s blockbuster from Warner Bros. Studios and Warner Music Group didn’t feature any explosions or gunfire, but it did result in a lot of hits.Cross
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Agencies
An Embarrassment of Riches
CHECKS. CHECKS. CHECKS.I’m looking at $223,367 worth of checks sent to me over the past few weeks. The biggest one is for $80,000. The smallest (piker!)
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Agencies
Becoming a Utility Player
WHILE GAS AND electric utility customers generally feel positive about their service providers, cable TV companies may face customer defection in a deregulated
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Agencies
School Days: Reading, ‘Riting and Ride-Alongs
WHEN LITTLE LUDWIG was told his first-grade class was going to be part of a pilot program, he assumed he’d be landing 757s at O’Hare International Airport.
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Agencies
Under the Mistletoe: M&M/Mars Launches DR Promo
WHO ATE Santa’s Miniatures?That question will appear on 13 million packages of Mars Miniatures this holiday season, courtesy of a partnership between
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Agencies
After Delays, E-centives Emerge on the Web
HERE’S A NICE little tale about the importance of keeping on your toes when doing Web marketing.Bethesda, MD-based Emaginet (www.emaginet.com), founded
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Agencies
Electronic Promotions Threaten DM Couponing
WHILE DIRECT MAIL remained a favored method of receiving samples or coupons, ranking second only behind free-standing inserts in newspapers, its popularity