Search Results for: coupons

  • A Meaty Deal

    The Canada Dry unit of Dr Pepper/Seven Up, Plano, TX, gets into the holiday spirit with two promotions. One is the Bring Me Home for the Holidays a value-added

  • Out-of-the-Rectangle Thinking

    The winners of this year’s Dialog Awards for phonecard promotions are tangible proof that prepaid cards can be highly effective motivators, both in the

  • BUSINESS-TO-BUSINESS

    I Found Your Wallet/USA You know you’ve got a potential PRO award promo on your hands when you receive personal huzzahs from targets who are themselves

  • You Beta Your Life

    As the holiday season approaches, readers may find themselves wondering what to buy for that special database marketing manager on their gift list.The

  • The Nation’s Top Promoted Brands

    There’s a classic Far Side cartoon that shows Einstein at his blackboard, puzzling through a ridiculously convoluted formula. In the middle, tucked among

  • Account-Specific Spotlight: Detroit

    Motor City markets are big on coupons, but short on some of the services that are standard in other cities. Detroit is the No. 1 market for stores offering

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  • Herbal Effervescence

    Pharmanex’s cholesterol-lowering herbal remedy Cholestin was marking time on Tampa retail shelves until disc jockey Jack Harris started treating himself

  • E-Mail’s Marketing Magic

    All interest is active. We take interest. E-mail helps customers act quickly and easily on their interests. That’s why, as Yoyodyne vp marketing Jerry

  • Overdrive

    When Kenny Loggins played “Footloose” at Camp Jeep this summer, Lou Bitonti couldn’t sit still. As merchandising manager for Chrysler Corp. division,

  • Slicks Hit the Road

    Maybe Willie Sutton thought his questioner was kidding when the sly stickup man was asked, “Why do you rob banks?” And that’s why he quipped, “Be-cause