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When Kenny Loggins played “Footloose” at Camp Jeep this summer, Lou Bitonti couldn’t sit still. As merchandising manager for Chrysler Corp. division,

Maybe Willie Sutton thought his questioner was kidding when the sly stickup man was asked, “Why do you rob banks?” And that’s why he quipped, “Be-cause

Ellen Slauson likes to sit in the back of bars. That way she can hear what people really think of the show she’s putting on up front. As senior director

Though substantial by general packaged goods standards, Dr Pepper’s $140 million ad budget hardly forms a large enough sling for the Plano, TX, company

Okay, we’ll take some responsibility for this horror show. It was promo that stuffed the ammonium nitrate into the coffee can and proffered the fuse.

A new study claims that 66 percent of surveyed households with an income of more than 40,000 say that having a coupon makes them more likely to purchase

CHICAGO – Buenos Aires-based Stopromotion received the Best Promotion in the World award at promo Magazine’s eighth annual World PRO Awards of Excellence

Survey: Service Bureaus Hardly Perfect Database marketers are less than satisfied with their service bureaus, according to a recent survey by KnowledgeBase

In our business, you have to have a champion at the top, or there will be no database marketing program. In most industries, database marketing is not

Phoenix grocers are big on free samples, but light on frequent-shopper deals. Only 11 percent of stores here have frequent-shopper programs. Fully 94