Search Results for: coupons
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Holiday Heist
It’s the most wonderful – and competitive – time of the year. If you work in promotions, you know that Christmas is when every product on the planet delivers
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Corporate Images
THE GAS STATION would be an obvious symbol to use if you are a gas company marketing to consumers. But how does a giant oil firm make an impression on
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Fair Thee Well
NEW YORK No, we didn’t get to see Hasbro’s new line of Star Wars: Episode I – The Phantom Menace toys, aside from a few crumbs the toy maker tossed out
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Not Your Mother’s COUPON
There are three kinds of customers: new ones, loyal ones, and prospective ones. Coupons – especially the ones housed in colorful free-standing inserts
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Acting on Impulse
Leander, TX-based Impulse Software has introduced a new system that allows small online businesses to create and manage coupons for special offers and
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Speed Demon
Atlanta-based Coca-Cola will be title sponsor for SpeedMall, an online shopping mall owned by Action Performance Companies, Inc.Coke will sponsor SpeedMall’s
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Agencies
Sweepstakes, Keepstakes, Or Sleepstakes?
Much of promotion is waste. Take couponing. More than 90 percent of all coupons are delivered by FSIs, which achieve a reported 1.4% redemption rate.
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You’ve Got Coupons!
St. Petersburg, Fl-based SuperMarkets Online, a subsidiary of Catalina Marketing Corp., has signed an agreement with Dulles, VA-based America Online to
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Blowing Its Own Horn
NEW YORK CITY A&E Network has commissioned a fleet of vintage tall ships to stage mock sea battles as part of an extensive campaign to promote Horatio
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Agencies
Delivered to the Doorknob
INSIDE THE LITTLE yellow bags hung on doorknobs of Spanish-speaking U.S. households is a big idea: to reach all areas in the country that are at least