Search Results for: coupons
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Eeny, Meeny, Miney? No.
Agency execs tell horror stories about running into the PROMO 100 list during new-business pitches. In the midst of a capabilities presentation, the client
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Agencies
Beyond the Bag
AFTER HANDING OUT 100,000 co-op giveaway bags to departing Super Bowl fans in January, Bob Perlstein, president of LCC Inc. in Atlanta, was so enthusiastic
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Judge Freezes Assets of NJ Sweepstakes Marketer
The assets of Eagle Promotions Inc., a Hackensack, NJ-based direct mail sweepstakes promoter, have been frozen by U.S. District Judge Dickinson Debevoise.The
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E-centives Sues CoolSavings for Patent Infringement
E-centives Inc., the Bethesda, MD-based online promotional and couponing company, has filed a patent infringement lawsuit against CoolSavings.com, its
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CoolSavings Reaches Settlement With Competitor
CoolSavings.com Inc., Chicago, which provides coupons and discounts on the Internet, has reached an agreement to end a patent infringement lawsuit brought
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On the Road to Nowhere
On rare occasion, even loquacious writers of opinion can be left speechless. When the poster-sized insert pictured below dropped out of USA Today – placed
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Dodge Ball
It started as a nice little party for families – you know, those folks in the Dodge minivan that you hate to get behind on the highway. But just mention
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The Ultimate Tailgate
Mott’s, Inc., Stamford, CT, launched a national sweeps in March that offers consumers a chance to win The Ultimate Tailgating Vehicle just in time for
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Money Where Its Mouth Is
POPAI has joined with the Advertising Research Foundation on a national study aimed at making P-O-P a measured advertising medium like print and broadcast.The
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In Any Event
When the Power Rangers came to Bentonville, AR, this spring, Ray Hughes brought his 10-year-old son to see them. Twice.The boy had so much fun leaping