Search Results for: coupons
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TOOLS
Fresh off the shelf MarketSource Field Services, Cranbury, NJ, is upgrading its field sales reporting system to let packaged goods marketers store data
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Deals
Haverford, PA-based RealTime Media has paired with CouponSurfer.com, a leading provider of Internet coupons, to offer a bundled package of promotions
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Grand Entrance
Toronto-based The Wolf Group in April acquired The Grand Group, a Chicago-based promo agency with clients including Old Navy, Jim Beam Brands, Kraft Foods,
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Campaign trail
Dr Pepper/Seven Up Inc., the Plano, Texas-based operating division of Cadbury Schweppes, last month launched a $3.3 million promotion with mobile phone
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My Friend, the Brand
FOR ALEX WATERS, THE WEEKEND SHE spent with her mom in Indianapolis was “the best vacation of my entire life. Most people would say a Hawaiian vacation
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Agencies
Go East, Dmer
KANG & LEE and Admerasia have two things in common. Both specialize in Asian-American marketing and both extended their services to firms targeting recent
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Agencies
Yep, It’s an Interactive Campaign
RC COLA HAS teamed up with the cartoon “King of the Hill” for an online contest and point-of-purchase sweepstakes.The “Who Said That?” game was promoted
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Agencies
Lost (and Found) in Space
JUST LOOK OUT a window-or in a magazine. Like the weather, direct response print advertising just won’t go away.However, it’s difficult to say if print
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Agencies
A New Chapter
TAKE THAT, Barnes & Noble. En garde, Amazon.com. Independent bookstores are striking back.The American Booksellers Association is launching Book Sense,
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Agencies
Where Somebody Knows Your Name
CO-OP FIRM Money Mailer L.L.C., which delivers 14 million pieces to “occupants” eight times a year, is venturing into a new program that targets well-off