Search Results for: coupons

The sampling event is an age-old marketing strategy. But more and more these days, the emphasis is on the event.More than 84 percent of brands currently

With private-label promotion poised to take off, national brands find themselves in need of a new defense plan.Retailer consolidation has given grocers

Pepsi has tapped its marketing alliance with Simon Property Group for an estimated $3 million, 29-mall tour tagged “The Joy of Cola.” To spur trial while

According to my tour book, I’d already made a big mistake. I was minutes away from landing in Tel-Aviv with no shekels in my pocket. Since it was the

Val-Pak Direct Marketing Systems Inc., Largo, FL, has found in a survey of its customers that the No. 1 use of the company’s coupons was for general services

Even though it can be a relatively expensive proposition for mass marketers, direct mail has become a viable option as the volume of available information

Marketers who run Web promos on partner sites should check out IQ.com. The Saratoga, CA, company centralizes execution, so a marketer can use a desktop

Florida Attorney General Bob Butterworth, the man who threw a legal monkey wrench into the operations of magazine subscription sweepstakes, and his Indiana

What does a pizza delivery man like to receive? Poetry. That’s what U.S. Magnetix discovered at Pizza Expo in February when it gave away custom-made Pizza

Is Dave Brandon fat and happy at Domino’s Pizza? You bet.”I learned early how to order pizza from the company store and put on five pounds already,” says