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News America Marketing, New York City, extended its electronic capabilities by agreeing to acquire a 30-percent interest in planet U and a 22-percent

Bart’s back. The mischievous cynic from The Simpsons returns for a second-straight year of hawking Butterfinger through a deal between Glendale, CA-based

The sampling event is an age-old marketing strategy. But more and more these days, the emphasis is on the event.More than 84 percent of brands currently

With private-label promotion poised to take off, national brands find themselves in need of a new defense plan.Retailer consolidation has given grocers

Pepsi has tapped its marketing alliance with Simon Property Group for an estimated $3 million, 29-mall tour tagged “The Joy of Cola.” To spur trial while

According to my tour book, I’d already made a big mistake. I was minutes away from landing in Tel-Aviv with no shekels in my pocket. Since it was the

Val-Pak Direct Marketing Systems Inc., Largo, FL, has found in a survey of its customers that the No. 1 use of the company’s coupons was for general services

Even though it can be a relatively expensive proposition for mass marketers, direct mail has become a viable option as the volume of available information

Marketers who run Web promos on partner sites should check out IQ.com. The Saratoga, CA, company centralizes execution, so a marketer can use a desktop

Florida Attorney General Bob Butterworth, the man who threw a legal monkey wrench into the operations of magazine subscription sweepstakes, and his Indiana