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Retailers are getting more data from their loyalty card programs to foster targeted in-store promotions. Smart retailers are mining purchase data to segment

Connecticut’s attorney general urged consumers to turn down a proposed class-action settlement offered by Publishers Clearing House, Inc., Port Washington,

In August, we repor-ted about the “convergence phenomenon” as it pertains to retailing. In short, most marketing tools available to manufacturers are

Julie Roehm knows how to turn heads.As brand manager overseeing the launch of the Focus compact, Roehm’s been driving a tricked-up prototype of the car

It may not have been pretty, but Daniel Aquilar’s dive into a vat of mashed potatos paid off handsomely.The 21-year-old traveled to Mann’s Chinese Theater

Remember Coke’s Magic Can fiasco in the late ’80s, when consumers accidentally drank the special weighted liquid in winning cans? PopStraw Co. has got

Consumers who’ve tried to avoid telemarketers by ditching their home phones and going mobile will soon have to contend with a new ringing in their ears

The big data swap is on as marketers sling bullet passes to their top targets – and people who act just like them.Welcome back, sports fans. Even non-football

Kenneth C. Weaver has been tapped by Postmaster General William J. Henderson as the next chief of the U.S. Postal Inspection Service. He succeeds Kenneth

Cottage Shop Mail Order Buyers This file identifies 67,000 last-12-month buyers. This catalog features French hand-painted Limoges porcelain and other