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Specialty printing is taking a lot of new twists and turns.If your business is involved in specialty printing, it’s a good time to be you.The market sector

H&R Block adds partners, recalculates Refund Rewards. H&R Block is using new math this year.The Kansas City-based company kicks off four joint promotions

Bashas’ Supermarkets’ card rewards customers IS A “THANK YOU” all a customer needs to hear? Perhaps, but sometimes not just a spoken one.A series of promotions

AS PROMISED LAST ISSUE, our trip through the wilds of the holiday 2000 catalog offerings continues. Please keep your hands and feet inside the car at

Strong Medicine Drug companies turn to CRM to boost their prescription refill businessPRESCRIPTION DRUGS don’t seem well-suited to direct marketing. Pharmaceutical

DIRECT-TO-CONSUMER MARKETING OF PHARMACEUTICALS MAY BE EFFECTIVE, BUT IT’S STILL NOT SAFE FROM CONTROVERSY.You know you’ve arrived – for better or worse

For all their cost-effectiveness and accountability, incentive-based promotions still operate in a highly regulated – if not outright prohibitive – environment

january Trends: Keebler’s Southern California Soccer Consortium and Rosie O’Donnell’s Chub Club prove that tapping into consumer touchpoints (such as

E-mail is beginning to creep me out.I got a disconcerting pass-along from a friend – a chain letter of sorts – that asked about a dozen personal questions.

Retail Roulette Will customers be loyal if they routinely are given a chance to win their purchases? The people behind Fun2buy.com think so, which is