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  • By Whose Authority?

    What’s wrong with this statement by somebody who supposedly is a professional salesperson?”An authoritarian source says this move is imperative.”You guessed

  • Flare-Up at Burger King

    Can a new marketing menu satiate consumers – and franchisees? The game of catch-up is growing old at Burger King. This quarter, the No. 2 burger chain

  • Multiple Pit Stops

    NASCAR Racers drives into second season with a full crew of partners. Fox Family Worldwide is at it again. The Los Angeles-based entertainment company,

  • Flare-Up at Burger King

    Can a new marketing menu satiate consumers – and franchisees? The game of catch-up is growing old at Burger King. This quarter, the No. 2 burger chain

  • Flare Up at Burger King

    Can a new marketing menu satiate consumers – and franchisees?The game of catch-up is growing old at Burger King. This quarter, the No. 2 burger chain

  • January 2001

    New Page 2 The History Channel, New York City, is taking to the streets with a mobile tour bringing a little history to 50 cities. The History Channel

  • TRAVEL AND HOSPITALITY

    Traveling Companions Hotels bunk with bedfellows from soccer players to turtles. Partnership has taken on new meaning in the hospitality industry as hotels

  • Taking a Shot

    Dr Pepper/Seven Up this month starts shooting from behind the three-point line with a January-through-March college basketball-flavored campaign for 7-Up.The

  • January 2001

    Universal Studios Consumer Products, Universal City, CA, signed a three-year licensing deal with toy maker Lego Co., Enfield, CT, to create product based

  • Start the Presses

    Specialty printing is taking a lot of new twists and turns.If your business is involved in specialty printing, it’s a good time to be you.The market sector