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Atlanta-based Coca-Cola Co. is reviving last summer’s successful pop-top promotion, this time bringing Diet Coke and Sprite on board with the flagship

New Page 5 Atlanta-based Coca-Cola Co. is reviving last summer’s successful pop-top promotion, this time bringing Diet Coke and Sprite on board with the

Cadillac travels many roads for Escalade.

Promotion activity rises as overall spending slips 1.6 percent.

Nickelodeon turns the Gift of Gab into a promotional present for kids.

Consolidation took its toll as coupon spending slid in 2000.

New gadgets aim to eke more input out of shoppers.

Consumers are a pet brand’s real best friends.

Babar proves to HBO Video that old and gray can still be hip.