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Tom Christal’s first job in retail was to throw away all the P-O-P that never got used: the stuff that came too late, or was the wrong size, or was never

Don’t blink or you’ll miss them. Seriously. PROMO’S four-hour run through one of Stop & Shop’s Norwalk, CT, stores was a lesson in the clean store policies

Here are two truths about trend-spotting: It’s not rocket science. And everyone should do it. You have to look a little further ahead to stay in business,

Irvine, CA-based Lincoln Mercury late this month heads back to the United States Tennis Center in Flushing, NY, for the second flight of a five-year,

They’re everywhere! PROMO fired up the Web browser for three hours of surfing one day, and blearily pushed away from the computer having encountered a

Don’t let the green hair and body piercing fool you. Today’s college students aren’t simply scrounging pennies for pizza and beer. In fact, they’re spending

Former “Seinfeld” star Jason Alexander stars this week in a new $200 million marketing campaign from Louisville, KY-based KFC. The effort features the

Milwaukee-based Miller Brewing Co. in October will team with Los Angeles-based MGM on a national Get Your Party Vamped effort expected to feature placement

Marketing, that is. Sergio Zyman is still on a crusade to change that. HE HAS ALREADY TRASHED THAT E-MAIL FROM THE TRINKET SALESMAN. Sergio Zyman sits