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Marketing, that is. Sergio Zyman is still on a crusade to change that. HE HAS ALREADY TRASHED THAT E-MAIL FROM THE TRINKET SALESMAN. Sergio Zyman sits

After years of occupying third place among the Big Four television networks and seeing its audience grow as old as Dick Van Dyke’s shtick, New York City-based

Six years after a salary strike between millionaire players and billionaire owners tainted the people’s game, Major League Baseball, New York City, is

Slotting fees will get a new spot on manufacturers’ ledger sheets, but will still end up in retailers’ pockets. The Financial Accounting Standards Board

After years of serving as media sponsor for the annual Supermarket College conference, PROMO and Atlantic City, NJ-based event producer Raphel Marketing

Spicing up Spam Paramax, Red Bank, NJ, has a new suite of e-mail generators called SmartMail that enable video, voice, and animation to be embedded in

Another Sucker Born Help customers get a hold of things with the new L’il Sucker from Minnetonka, MN-based Innovative Marketing Consultants. The suction

New Lists; Account Activity; Card Decks and Inserts; E-mail Lists

When Boston-based hotelier Sheraton Corp. launched its Club International paid loyalty club in 1986, many doubted that consumers would pay a $25 annual