Search Results for: coupons

On Thursday, Groupon booted Andrew Mason from his seat as the daily-deals company’s CEO, less than a day after it announced disappointing fourth-quarter results and a tepid forecast for the first quarter of 2013. While less than surprising, Mason’s firing marks the end of an era filled with offbeat humor, bad accounting and controversial Super […]

The Vidalia Onion Committee is about to embark on a new three-to-five year program called the “Vidalia Flavors of Summer.”

Many marketers have tested multiple kinds of campaign management tools, and that has created a multitude of unwieldy data silos.

Last month, the marketers at Stonyfield Yogurt let its 500,000 loyalty rewards members know that the program was coming to an end.

A New York Times profile of Snapchat revealed that the startup recently raised $13.5 million in venture capital led by Benchmark Capital. It gives the company a valuation between $60 million and $70 million, despite its lack of a true revenue stream. That’s big news enough, but a tiny bit of the article highlights something […]

ShopGala is a major online destination where businesses can share coupons and deals with consumers. Its website has a “Deal of the Day” section where it hosts daily deals from retailers, giving the company a third-party perspective on the daily-deals industry. It’s with that viewpoint that Don Batsford Jr., co-founder of ShopGala, shares his thoughts […]

Chili’s gets targeting right, with a personalized email that hits all the right notes.

Here are five predictions on what the mobile messaging and measurement landscape will look like in the year ahead.

Marketers adapt to high sales growth from the warehouse club channel: Deloitte research.

Coca-Cola is hoping to win big this year with “Coke Chase” a promotion marketed around the Super Bowl that encourages public voting.