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Reckitt Benckiser plc is using both online and offline media to build market share for its Lysol cleaning products line. Dadi Akhavan, president/COO of

NEW LISTS SI E-mail Subs Sports Illustrated’s e-mail subscribers file includes the names of 403,353 active subs. E-mail files of 150,471 active newsletter

I wonder who’s wearing the red shirt these days. Minnesota Public Radio put a bunch of red corduroy shirts into members’ closets during a fundraising

To a child, a year is the eternity that passes between two birthday parties. Knowing how important these anniversaries are to children (and how many children

Cookware brand T-Fal is partnering with Redco Foods’ Salada tea for a rebate offer on T-Fal electric kettles. The offer$10 off the kettle with proofs

CVS Pharmacy will begin this fall offering its cardholders a new loyalty program in the form of a sampling co-op. The co-op, called TargetMail ExtraCare,

Top tobacco companies spent a record $11.2 billion on marketing in 2001, up 17%, even though cigarette sales fell 3.8% to 398.3 billion cigarettes, the

Johnson & Johnson will patrol Canadian beaches this summer to tout its Neutrogena skincare brand. Teams of Neutrogena Sungards will comb the beaches to

(Direct)—Reckitt Benckiser, Inc. is successfully using a combination of Web marketing and offline media to build market share for its Lysol cleaning products

There are advantages to registering at Web sites specializing in e-coupons, consumer said in a recent survey. At the top of the list was receiving order