Search Results for: coupons

January Diageo completed its sale of Burger King for $1.5 billion (almost a third off the original asking price, thanks to stiff market conditions for

Direct marketers understand how controlled mistakes can significantly and positively affect their bottom lines. In fact, to be more successful, maybe

Sonny and Cher live again. A DVD set of the 1970s musical duo is selling gangbusters through an infomercial and even better through a Web site, according

The excitement and buzz surrounding event marketing has forgiven many of its shortcomings specifically where it misses one of promotions’ greatest strengths:

Procter & Gamble will use a slate of promotions in 2004 to increase its donation to the United Negro College Fund to $1.1 million. Cincinnati-based P&G

Procter & Gamble will use a slate of promotions in 2004 to increase its donation to the United Negro College Fund to $1.1 million. Cincinnati-based P&G

Payless Shoe Source wrapped up an online sweeps this week that tailors game play to shoppers’ preferences. Players tell what kind of shoes they buy, then

Kraft Foods teams with fitness chain Curves International for a yearlong calendar of joint promotions targeting women. First up is a January-February

Norville T. Hooms, of Battle Creek, MI, died last week at the age of 81. The cause of death was advanced ennui. Although Hooms was a passionate direct

A woman buying groceries at a Pennsylvania grocery store earlier this month slowed down the checkout line with coupon problems, which ended in a scuffle