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BEST BUY is tailoring marketing at the same time it tailors its stores. The retailer has crafted a three-tiered marketing plan balancing mass, customized

Direct mail is playing an ever-larger role in promotion. Whether for coupons or sample distribution, building buzz for product discounts or driving consumers

NEW LISTS Selective Health Plans More than 330,000 postal and e-mail records for members of Selective Health Plans are available. These individuals requested

Dennis Publishing Ltd. retained Lake Group Media Inc. to represent the
subscription lists for Maxim and Stuff magazines, which have roughly 1.7
million and 950,000 subscribers respectively. The appointment is
effective today.

Nabisco is out with a line of wholesome snacks it hopes moms and kids will love. The Snack Fairy touts healthy snacks The company has reformulated some of its popular snacks to address concerns about fat, sugar and artificial ingredients: Teddy …

Dairy Queen is marking a new milestone, kicking off a yearlong 20th birthday bash of its Blizzard Frozen Treat, featuring a new online fan club and a scratch-and-win sweepstakes. Dairy Queen celebrates 20th Blizzard birthday with cup coded sweeps …

Tips on providing valuable content in e-mail newsletters

Pepsi is leveraging its sponsorship with Major League Baseball to help re-launch its Pepsi One diet cola drink. A sweeps dangles opening day tickets for life. All contestants in the Pepsi One Game One sweeps get a chance at picking the winners of all 14 …

The adage is a true for many retailers today as it was 50 years ago: “I know half of my advertising is wasted; I just don’t know which half.” Retailers spend vast sums on marketing, yet they have a limited ability to prove their ROI. It doesn’t have to be that way.

A double opt-in database of 15 million e-mail records is now available,
designed for saturation e-mailings. Those named on the Occupant e-mail
database responded to point-of-sale promotions by logging on to Web
sites to receive discounts on their next purchase, redeem coupons or
register products.