Search Results for: coupons

Valassis reported third quarter net earnings of $6.6 million, plummeting 68.9% from one year ago due largely to charges related to its failed merger agreement with rival direct mailer Advo and fierce price competition.

A new online comparison shopping site for the home improvement industry is hoping it can tap into the $700 billion home improvement market.

It had been two weeks since I’d left my hometown. I hadn’t planned on taking take time off, but a set of compiled names I’d rented to a client was somehow used for a sweepstakes mail package – without my consent, of course.

After that mailing went out, I’d been informed by angry recipients that I might have already won a horizontal forwarding address. To postpone becoming a permanent resident on the do-not-promote lists, I decided to take a furlough in San Francisco, at least until the rainy season ended. I’d try to keep my hand in the list business, though.

My name is Sam Chaid, but in the trade I’m known as the Segmentation Shamus. I carry a data card.

Six years ago, you could do search engine marketing badly and still make out well, because so many other people were handling it even more ineptly.

GAS STATION TV: has introduced a service that combines its…MALL NETWORKS: has hired Kristyn Golier as…

Six years ago, you could do search engine marketing badly and still make out well, because so many other people were handling it even more ineptly.

Denny’s is tapping a Halloween theme to give kids an extra treat.

Product sampling is the most influential in-store marketing method when it comes to influencing consumer purchase decisions, and is a reliable option for marketers looking to increase ROI.

Pepsi has partnered with automotive lifestyle brand DUB and its annual custom auto show in an online contest that lets consumers post their own tricked-out autos to a microsite for a chance to win prizes.

Eight O’Clock Coffee has one of the oldest brand names in America. But the company launched as a private label by A&P Stores in 1859, sold to an investment