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Walt Disney Pictures is pushing its latest Santa Claus franchise with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win a holiday family reunion.

GM: launched a Hard Day’s Work Tour that hit the road last week to…DOUBLECLICK: is on the streets of New York this…

Little Caesars has teamed up with Hasbro to launch a holiday promotion that touts some of the toymaker’s board games on pizza box tops and dangles an online sweepstakes for a chance to win a beach trip and other prizes.

There’s an interesting dichotomy in relationship marketing that’s emerging, which contrasts the rigidity of visible marketing programs with the flexibility of so-called hidden programs

When it comes to what’s most important for consumer goods companies, it’s all about whether product is on the shelves and selling. Since enormous marketing investments are made in product-specific promotional campaigns, the ability to accurately ascertain a campaign’s resulting up-lift is critical.

Blockbuster and Burger King, among others, are backing the upcoming release of Warner Bros. Pictures’ animated feature Happy Feet with a host of promotions, including sweepstakes and movie-themed premiums.

Aussies may love their beer, but a certain cadre love cricket just as much and a few of them may have helped judge this year’s international Globe Awards.

McDonald’s put a new twist on a mobile summer tour. The QSR hit the road with a pair of everyday consumers traveling across the country in an RV giving

DENNY’S: has joined forces with the…CARDWAYS.COM: an online customized gift card and greeting card destination, has…NEXT, INC.: a sportswear and promotional products company, has…

With an integrated campaign that helped consumers become their best by becoming less work by Brigandi and Associates for client Kellogg’s is the recipient