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Walgreens has partnered with American Association of Retired Persons in a promotion to get its customers to attend its annual event.

Next Generation Media Corp. reported $2 million in revenue for the second quarter ending June 30, a 4.4 percent decline from the same period last year.

Experienced marketers are already mailing their early fall and Christmas promotions. As a former list broker, I’d like to offer some basic list information for small businesses that are less familiar with direct mail.

Wise Foods has partnered with Modell’s Sporting Goods for a second time after finding success with a sweepstakes last year.

More than 80 Consumer Centric postal and e-mail files have been
launched, including a master file with 47 million names. Individual list
titles offered range from active credit card buyers (16 million) to yoga
enthusiasts (156,528).

Zappos’ Tony Hsieh detailed the merchant’s top 10 lessons learned in e-commerce during his session at the ETail conference.

Priceline.com has launched a limited-time offer where customers who book a published-price hotel room will receive bonus cash coupons worth up to $100 toward the future purchase of a Priceline.com Name Your Own Price hotel room.

Shopko, a retailer selling family basics, casual apparel and seasonal products, with an emphasis on health product, is rolling out two incentive-based programs that offer special prices and additional discounts for customers.

More than half of college students would consider accepting text-messaged ads on their cell phones if they got something free in exchange.

Next time you’re in the video store or on Netflix looking for a rental title, consider Punch-Drunk Love. Ostensibly a vehicle for Adam Sandler to demonstrate