Search Results for: coupons

Bioré Skincare has crafted a campaign around the tour of an emerging artist, tying the brand’s message to the refreshing discovery of unsullied song.

A new viral promotion from Dairy Queen lets Web visitors share video clips featuring a guy playing classical music, punk, jazz, country or flamenco…using DQ Blizzard spoons.

Retailers are taking advantage of the popularity of gift cards with new innovations for the holidays.

The overall decline in coupon redemption rates in the U.S. and Canada raises a question as old as coupons themselves: What prompts a consumer to redeem?

Think viral marketing is hard? Try antidote marketing, applying a tourniquet-or a full-body cast to a brand injured by toxic public relations hits. Plenty

Houston Astros players are joining with Petco and Houston-based Saving Animals Across Borders to encourage fans to adopt pets from animal shelters.

It’s a nagging question: How do you stretch your dollars on a tight budget say, six figures or less? There’s no magic formula. But you can go far with

George Weston Bakeries has launched a national merchandising program around a new Boboli product that includes recipes, coupons and healthy-living tips in-store.

Langers Juice Co. is pushing an on-pack sweepstakes tied to the DVD release of “Naruto The Movie: Ninja Clash in the Land of Snow.”

Kimberly-Clark Corp. has teamed up with My Gym Children’s Fitness Centers to promote the company’s Huggies brand in 170 outlets nationwide with samples, coupons and signage.