Search Results for: correction

Microsoft’s MSN.com is kicking off its sponsorship of the upcoming Live Earth concert series with a host of promotions, including earth-friendly premiums and sweepstakes.

General Mills is using Cheerios’ long-running Spoonfuls of Stories promotional program to reward aspiring writers.

The U.S. Postal Service Board of Governors chose not to implement a proposed temporary cut in the new rates for flats (catalogs). Industry groups were disappointed and several warned this would lead to reductions in mail volume.

I’ve advised this before, but it’s worth saying again; whether you’re a large or small organization, a multi-division company or a solo affiliate, you must read and understand all of the contracts you sign.

Direct marketers are facing a dialog that may cause them to squirm in their seats. With the rise of social networks, they are increasingly having to listen to, and cede control of their messaging to, consumers.

Approximately 84,000 politically conservative contributors to the
unsuccessful re-election campaign of former U.S. Sen. Rick Santorum
(R-PA) are named on this file. Direct mail is the main source but a
small number of telemarketing- and e-mail-generated donors are included.

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Dunkin Donuts is giving consumers a helping hand when it comes to finding a local store.

The key to operating a financially sound loyalty program, of course, is to model the financial results before launch. While your analysis must contain basic assumptions about enrollment, funding, program operating costs, retention benefits and increased yield potential, you’ll still find it extremely useful.

Previously in this column we’ve discussed the fact that when you run an offer on your network, or as a publisher, you have a responsibility to reasonably verify claims made in that offer. I know that’s an unpopular burden to bear, but…