Search Results for: correction

American Airlines is suing Google over keyword ads triggered by the airline’s trademarks.

It would be an understatement to say that getting paid is an important part of any business. Yet in our industry, I’ve seen some pretty loose due diligence, billing and payment practices; practices which unduly increase a company’s…

For some time we’ve been watching the trend of anti-spammers getting slammed for their outrageous behavior, and celebrating the fact that in the United States, we live by the rule of law, and everyone must comply. Spam is a…

For the past four, perhaps five years, the mortgage vertical has generated more leads and ultimately more revenue than any other. That could change this year as the mortgage market undergoes its biggest correction…

Back in May in this column you read about the FTC’s current approach towards the incentivized advertising space. At that time, we discussed that large publicly traded companies could be involved. Well it’s old news in the industry…

Although the next generation of marketing is in its infancy, the social web is already having an effect. More to the point, you’re going to be caught

For the past 30-plus years, mail-in rebates MIRs have been a popular and viable sales promotion strategy for marketers to increase sales of their products.

As a participant in the world of online advertising you are subjected to many laws, rules and regulations. State, Federal and local government agencies want you to comply, every time, all the time. Much is at stake. And yet, we all…

This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at www.promomagazine.com. The winners will be announced at Promo Live, Sept. 17 – 19 at the Navy Pier in Chicago.

Budget Rent A Car System, Inc. is trying to boost sales with a summer coupon booklet offer.